Are You Ranking Purely On Your Exact Match Domain? You Could Be In Trouble…
- Posted by Jordan
- 26 April 2012
Well the Google shake up that is firmly underway since the beginning of the month has seen a number of sites suffer devastating loses as affiliates, companies and hobby sites are sent crashing through the rankings at an alarming rate thanks to ‘WebSpam’ updates are more recently a new ‘Panda’ update that has crippled a large volume of sites.
Although Google are fighting the battle of delivering the best possible search results for users, these alterations have left a huge amount of work still let to do for themselves as webmasters look on helplessly as their sites are replaced by low quality sites with exact match domains, but just how long will this last?
We have in good authority that the Google updates that have rolled out so far this week are not the only ones that we can expect, with a new roll out set to hit the UK rankings this weekend as the search engine giants look to combat the power that exact match domains currently carry, meaning that if you are ranking thanks to the level of exact match your domain possesses for the keywords that you rank for, you could be about to have a very rough weekend.
According to our sources, the EMD (exact match domain) combat roll out will begin to roll out throughout the Google.co.uk rankings as early as Saturday and could take until Sunday evening to complete the culling of low quality sites that are clearly created to feed profits and traffic into bigger sites.
How will this affect your site? Do you still have the strength within your site authority to be one of the EMD sites that are bypassed by the update or will you be caught up in the whirlwind that we have now revealed is set to embark throughout the UK rankings?
As always there will be a number of sites that will be caught up within the drops that aren’t the sort of sites that Google are looking to eliminate, but avoiding these crushing movements could now be a faint dream for those of you that have a site that could be caught up within the update.
Usually we would be offering you advice on how to ensure that you can add value to your site in a bid to avoid the potential of being caught up within the ‘clean up’ that Google are set to action but with so little time to be able to change the way that your site is seen within the search engine community, it could be time to board up the windows and hope that the hurricane that is set to race through your niche simply passes you by.
If you are successfully able to avoid the culling that Google look set to make, you can safely assume that your site has some value to users and enough evidence for Google to believe that your site should be ranking for the terms that you are chasing, so the time has come to see whether your site is built on a solid foundation or whether you have a site that is unable to withstand the changes.
The end is coming for a number of sites that have simply been thrown up in a short period of time without careful planning and your site could be about to be tested, so we wish you luck over the next few days and as always, we are on hand to be able to offer our services should you feel that you need them.