Google Extend Adwords Options For Advertisers
- Posted by Jordan
- 24 June 2011
Online giants Google are constantly looking for new ways in which they can further improve their advertising network both for advertisers and ad publishers and news reports today reveal that the US brand have rolled out a new alteration to their existing Google Adwords offering that will benefit advertisers.
The latest addition to their Adwords advertising platform is that they are now able to offer advertisers the opportunity to promote their product or services to potential customers based on their previous search activities, also known as behaviour.
This means that you can now promote whatever you are offering to anyone across the globe, or within your chosen geographic placement, to any Google search engine users that have been browsing a subject close to your niche market, a step further away from the past, a time where the ads that were served on a site were purely based on the content it has present on the page.
Although the feature will seem like old news, especially since they have had this in beta testing since 2009, Google have officially announced that the features are now available within their platform for usage,
The announcement of the release of this alteration should help to increase advertising return of investment (ROI) as the search engine will quickly look into the history of the user, determine whether the ads will be of interested to them based on their search activity and display the ads if deemed to meet their search query.
Google offered an insight into the new targeting that the addition has to offer, saying that one brand saw 400% more conversions from their adverting and at a lower cost per click rate (CPC).
The release looks set to draw even more advertisers to the Adwords platform as the company look to continue their attraction of custom from rival advertising platforms from across the globe.
Tags: adwords, google, targeting
