- Posted by Jordan
- 17 February 2012
With the constant changing times that we live in, you would think that we would all be used to the curve balls that seem to be thrown in our direction but the recent change to the Google ranking algorithm seems to have left us all scratching our heads as the change seems to be taking a step back in time.
Webmasters woke up earlier this month to find that their site had either taken a huge leap through the search engine rankings positions or taken a large hit to their position following the shift in power that seems to go against everything that industry professional and indeed Google had indicated through the limited stream of information that they drip into the online communities, seemingly giving more power to exact match domains after many revealed that they believe that Google will become more independent in their relevance establishment of a website to specific search terms.
One of the biggest shake ups has been within the online gambling niche as small scale websites have found themselves thrust up the rankings by the change in power and can be now found outranking even some of the most authoritive brands online, sparking calls from the online community for the search giants to sort out their problem and quickly.
Exact match domains were generally thought to be losing their value over the past year following between the line indications that the search giants were leaning more towards making their own decision of what a website is related to when searching to return the most relevant results to a user search query, a move that would see branded terms becoming more influential over a period of time but that was not the case when the change rolled out this month.
The result of the change has seen large name brands lose their grip on the positions in which they seemed to dominate with smaller, lower quality sites being rewarded by the roll out for owning an exact match keyword domain, a move that clearly shows that Google are still no closer to being able to determine for themselves what a website is trying to present to their users.
It’s not just the online gambling niche that has seen the alteration in power either, with payday loans, general finance and many other sectors also seeing their ranking results being impregnated by sites that have been simply created as a means to make money rather than to deliver the best information for search users, something that Google consistently claim to be looking to target when returning possible destinations for the user to visit during their quest for their query.
Not only is this a showing of a lack of progression within the Google algorithm but the fact that there has been correction of the issues seems to show that the search engine results pages will stay like this until Google roll out their next move to eclipse the sites that simply don’t deserve to be seen.
Can Google honestly put their hand on their heart and reveal that they feel that they have made the search engine results better for their users with their latest move or are they likely to simply keep quiet within the noise being made by webmasters that clearly feel that they are being out ranked by sites that have no right to exist within the top 1000 results, let alone the top 3?
- Posted by Jordan
- 20 January 2012
SEO has probably been one of the biggest growing areas in marketing over the past 10 years - the value of being able to rank #1 for a search term which gets over 100,000 searches a month is phenomenal. But with the link becoming less and less of a factor, SEO now needs to integrate into the wider area of digital marketing by being coordinated with other areas of online marketing, such as viral marketing or pay per click advertising.
The "media multiplier effect" shows that by combining one or more promotional methods you create synergy. The traditional example of this is if you were to combine direct mail with telesales - isolated direct mail may product a response rate of 0.5% and telesales perhaps 2% - but when combined and coordinated both get an increase of 20%, so the response rates are likely to increase to 0.6% for direct mail and 2.4% for telesales. This is why using SEO in isolation is wasting a huge opportunity.
So how do we apply this marketing phenomenon to online marketing? Simple. One example is the use of display ads such as the Google AdWords content network - by placing ads on here you generate awareness and it increases trust - often display ads such as this generate generic demand - so for example, someone may be looking on holiday sites when they see an ad for holidays in Portugal run by Thomson - instead of going to the Thomson site they decide to search for holidays in Portugal. The Thomson site, with the help of SEO, should then rank for that term and as a result they should see an uplift in response rates compared to their competitors for that search term.
There are endless number of combinations - for example SEO with Facebook likes, you visit a page, you find a friend has "liked" the product or service, so you are more likely to buy.
This is going to become increasingly important over the next few years, so if you aren't planning and coordinating your online marketing, then you really need to start.
This was a guest post by David Whitehouse, a marketing consultant from Ripon, North Yorkshire.
- Posted by Jordan
- 23 September 2011
Now I am not trying to say that these auctions were ever out of the online webmaster community but there seems to have been a vast increase in the number of ‘premium’ domain sellers that are looking to try their luck in one of the oldest possible ways, and its working!
Online forums are riddled with webmasters that are constantly looking to sell domains, whether they are legitimate, dropped, aged, new or just that they need the funds from the sale to pay the bills, whatever the reason, there are thousands of domains listed for sale each and every day.
Lately I have been looking at expanding a football news network that I have even toyed with the prospect of adding dropped domains into the network in a move to help to expand the surface area of the site, so having one generic football news site and then club specific like Chelsea news, Arsenal News…
Today I have been looking about for ways in which I can further the size of my network and it seems that there is a huge number of Google PageRank domains being listed for sale over on DigitalPoint forums, a well known online webmaster site that seems to attract a huge variety of people.
With everything from hints and tips to scammers and complete and utter deceit, there is never a quiet day on the forum, there will always be some sort of confrontation or angry exchange in at least on of the threads on there.
Today I have had to offer up my opinion on a matter where one seller was looking to sell his “Valid PR7 Domain” and as I am always on the lookout for something with such high equity, I chipped in to see what sort of price the seller was looking for the domain.
After looking at the backlinks on the site, it soon became obvious that the site was not supported on high authority backlinks or anything even remotely close to that, instead the links into the site were little more than comment spam on posts that were carrying no PR what-so-ever.
I politely told the seller that I was not interested in the domain based on this fact and was told that the domain had survived the previous PR update (done in early August), puzzled I thought I would check the WhoIs information.
Just as I thought, it was a dropped domain that had been registered 15 days after the update, so that to me says that the links that must have given the domain the PR in the first place had been removed within the time between the update and me checking the backlinks.
So again I advised the seller on my findings and again I was told that I was wrong…
“Okay, you sell it to some other sucker then”
Yeah it was a little blunt but questioning my findings on the site when I knew that they were right really got under my skin.
So there I go, heading off to look at other potential gold mines and I get news that there is someone else adding their opinion on the sale thread, someone defending the seller for his antics and saying that he had bought many domains from him before and that people like me need to “go away and learn something”.
Right! Time to give this guy a dressing down and leave him feeling a little disorientated.
20 minutes of writing a reply and the job was done, fake PR domain once again avoided.
This got me thinking about many of the domains that are listed on the site, so I decided to have a look at 5 high PR domains that were listed for sale on the same site, see if the domains are legitimate or whether again these are the good old 301 redirect and then break redirect after PR update additions…
What a shock, 80% of the domains were little more than fake PR domains yet they were selling to webmasters on the forum for as much as $220!!
It seems that although there are a few webmasters out there that are able to avoid buying these domains as they look into a number of things to do with the domain but there are also so many people that are being mis-sold domains.
If you are on the look out for high PR domains, remember to:
Check the backlinks on the site – There should be a number of backlinks that are higher in PR than the domain in question.
Check the WhoIs information – Have a look at the creation date, is the domain aged or has the seller picked up the domain the day before and now they are looking to sell?
- Posted by Jordan
- 01 July 2011
Google have this week announced the release of their new social networking sector, Google Plus, a site that seems to be geared towards trying to rival online networking giant Facebook but it seems that in their rush to develop the site, Google could well have undone themselves.
With Google users flooding to enter through the Google Plus doors following their announcement, extensive testing of capabilities has been under way as users across the globe look to find faults and flaws in the site, only hours after the site was brought into circulation to the public.
Our own research has revealed a huge potential issue within the release of the site that could potentially cause security issues for millions of email users after it was revealed that you could auto subscribe email users that were not using the Gmail emailing platform into updates that you make on the site, locking them into the updates without any way in which they can opt out.
The issues do not simply stop at the email contacts that you have within your contacts either, Google Plus offering a strange ability to be able to send out messages, links, pictures and videos to contacts that you have never even spoken to…
The result is that all of the emails that are featured within the ‘social circle’ that you are targeting all receive an email from Google, sharing your latest addition.
Okay so you think that that’s not too big of a problem, after all the internet is full of spam emails and we can simply unsubscribe from them, not this time!
Due to the fact that non-Gmail users are also receiving these emails, they do not have the capability to be able to click on the unsubscribe link within the email because of a resulting 404 error page that shows:
Okay it all seems a little bit strange but where is the danger?
The likelihood is that Google are going to work on rectifying the issues within their new release but in the meantime, malicious internet users now have a huge opportunity to be able to quickly and easily spread viruses, Trojans and botnets across the globe, meaning that anything within one of these updates could potential be fatal to your machine and in certain circumstances, you.
- Posted by Jordan
- 25 June 2011
According to Mashable, online domain registrar Godaddy have been looking to sell their company since September 2010 and so far have attracted three interested parties in what would be a $2.5 billion purchase.
Godaddy are thought to be the biggest domain registrar of domain names on the internet and it seems that they are now looking to cash out of the market with a proposed sale thought to be worth billions of dollars.
The story has been a pretty closed one of late but the Wall Street Journal have announced that the sale of the company could well be done within the next 7 days, claiming that KKR & Co, Silver Lake Partners and Technology Crossover Ventures are hot in the running to purchase the domain company and brand associated with it.
According to the reports, Godaddy were thinking about accepting a $1 billion offer back in September 2010 but opted to hold out for more and it seems that their resilience may well just be about to pay off, awarding their patience with over double that amount.
Godaddy have become a globally recognised brand but has had it’s fair share of negative exposure following a number of ‘too hot for tv’ advertisements as well as a leaked video that showed Godaddy CEO Bob Parsons apparently shooting an elephant during a visit to Zimbabwe.
- Posted by Jordan
- 24 June 2011
Online giants Google are constantly looking for new ways in which they can further improve their advertising network both for advertisers and ad publishers and news reports today reveal that the US brand have rolled out a new alteration to their existing Google Adwords offering that will benefit advertisers.
The latest addition to their Adwords advertising platform is that they are now able to offer advertisers the opportunity to promote their product or services to potential customers based on their previous search activities, also known as behaviour.
This means that you can now promote whatever you are offering to anyone across the globe, or within your chosen geographic placement, to any Google search engine users that have been browsing a subject close to your niche market, a step further away from the past, a time where the ads that were served on a site were purely based on the content it has present on the page.
Although the feature will seem like old news, especially since they have had this in beta testing since 2009, Google have officially announced that the features are now available within their platform for usage,
The announcement of the release of this alteration should help to increase advertising return of investment (ROI) as the search engine will quickly look into the history of the user, determine whether the ads will be of interested to them based on their search activity and display the ads if deemed to meet their search query.
Google offered an insight into the new targeting that the addition has to offer, saying that one brand saw 400% more conversions from their adverting and at a lower cost per click rate (CPC).
The release looks set to draw even more advertisers to the Adwords platform as the company look to continue their attraction of custom from rival advertising platforms from across the globe.
- Posted by Jordan
- 15 June 2011
Online giants Google have today announced their latest effort at trying to improve user experience while using the internet, this time targeting the speed at which a website loads within the internet browser.
The creation of ‘Instant Pages’ is a move which has seen the search engine creators pre-load the website based on what they think is the most relevant site for your search, enabling you to see the information on the site quicker than ever before, highly optimised sites offering instant viewing.
The news that Google are looking to enhance user experience online is one in which will look to improve internet interaction, allowing viewers to be able to find information at lightning speed.
Google have said in their official blog that they are “obsessed with speed” and the video proof of what ‘Instant Pages’ has in store seems to depict that perfectly.
Within the video Google show two forms of search browser, both powered through Google Chrome but one with the ‘Instant Pages’ facility enabled and the other without, designed to show you the difference in page load speed.
The move to enhance the speed at which websites are displayed will be a huge step forward not only for Google but the entire internet using population, a development in the making that hopefully should be made available to all browsers within upcoming years.
Check out the Google Instant Pages video below and see for yourselves exactly how much of an improvement seems to have been made…
- Posted by Jordan
- 10 June 2011
Angry birds if you don't already know is a game that was originally developed for mobile phones and has pretty much set the standard as far as developing mobile gaming apps goes.
The company behind the game Rovio managed this colossal success without advertising the game at all. It was purely down to the games play, graphics and overall addictiveness that it grew to what it is today.
One thing we like here as SEO's is viral marketing and it seems that Angry Birds have started to step up their advertising game as they teamed up with T-Mobile to offer this awesome YouTube viral video;
The effects of this video so far?
Well as we can see from YouTube this video was uploaded on the 8th June, as I site typing this post in the very early hours on the 10th June the video has already reached 1,400,000 hits.
Another company we like to talk about is Google... who have also seen the potential in angry birds they've actually managed to strike up a deal where they can offer the game now online through their Chrome browser.
We all need a little break sometimes anyway... so next time your on yours why don't you play angry birds